Advertising Association of Canadian Advertisers

Question: Discuss about theAdvertising for Association of Canadian Advertisers. Answer: Introduction This essay discusses three key new insights about the advertising industry as discussed in the Association of Canadian Advertisers (ACA) website. ACA is a Canadian national, nonprofit association that is dedicated to serving advertising companies in the country and shaping up their products(ACA, 2016). The following are three key new insights from the sight: Traditional Media is Still Important Even with the rise of the new digital advertising. Traditional forms of media still play a very important role in the world of advertising. The use of print and TV advertising is still embrace across most platforms of advertising campaigns(ACA, 2016). One of the reason learned from ACA is that they provide cohesiveness when it comes to advertising campaigns which rely on digital screen. In this regard, Television and print advertisements provide audiences especially those at home a conceptual ice breaking point for them to have a real relationship experience with the product. This is because traditional media seem to create a lot of customer loyalty to the program as compared to other forms of digital advertising. Modern Technology Provide the Best Platform Customer Tracking With the rise of modern technology and new computer applications, companies are now able to keep track of their customers and assess the impact of their advertisement to the target customers. In addition, with the invention of mobile phone technology, it has provided advertisers with a unique strength of customized advertising(ACA, 2016). This is because it is more personal in all devices. For small campaigns, mobile phone advertising becomes more relevant. In addition, when advertising is about driving people or customers for more information, the mobile phone user can be directed to more information about the brand. The product however, needs to provide the client with a more meaningful experience, entertaining content and functional value in the effort of having it personalized to provide the needed service to the customer. Ethical Issues in Advertising Ethical issue are still very debating issue when it comes to modern day advertising. Companies need to be aware of the kind of content that they put across when advertising their products. Especially for controversial product such as cigarettes, alcohol and other forms of lifestyle. The issue about nudity and advertising still raises many questions on the degree of nudity that should be allowed in the advertising industry(Mark, 2016). All over the world, advertisers use nudity to sell. For this reason, most advertising companies have always used the sex appeal to promote their products. The debate is so far beyond conclusion. However, according to ACA, companies need to consider such ethical concerns with the community. Other factors like social responsibility and code of conduct for advertising industry needs to be followed in all aspects. Social media advertising also comes with the issues of stealing content from one firm to the other. Copyright issues always rise when it comes to posting advertising blogs, tallying of client views and more. Conclusion The above insights provide a great platform for new and upcoming advertising companies. They need to be observed and practiced in any form of advertising campaign. References ACA, 2016. The ACA Edge. [Online] Available at: https://www.acaweb.ca/en/ [Accessed 27 September 2016]. Mark, P., 2016. The Most Important CSR Trend for 2016: A Move Toward Systems-Level Thinking. [Online] Available at: https://www.triplepundit.com/2016/01/the-most-important-csr-trend-for-2016-a-move-toward-systems-level-thinking/ [Accessed 27 September 2016].